Filed Under Uncategorized | Posted on January 24, 2009
titleIs It News or Is It Spin?/titlecategory1406/categorypbHow to Develop a News Hook for Your News Release/b/p
pWhen pitching your story to the press, there is something important to keep in mind: if you want to get the attention of the press, you have to think like the press./p
pIn the 20+ years Ive been in public relations, one of the most difficult elements of the game to teach clients is that the press is not a service organization whose sole purpose is to cover what PR people pitch them. Their business model is simple; they exist to inform and entertain their readers, so they can grow their subscriber base and sell advertising against those numbers./p
