Filed Under Uncategorized | Posted on January 24, 2009
titleIs It News or Is It Spin?/titlecategory1406/categorypbHow to Develop a News Hook for Your News Release/b/p
pWhen pitching your story to the press, there is something important to keep in mind: if you want to get the attention of the press, you have to think like the press./p
pIn the 20+ years Ive been in public relations, one of the most difficult elements of the game to teach clients is that the press is not a service organization whose sole purpose is to cover what PR people pitch them. Their business model is simple; they exist to inform and entertain their readers, so they can grow their subscriber base and sell advertising against those numbers./p
I Never Did Trust Anybody
Filed Under 3429 | Posted on October 21, 2008
Not even now.
Yes, I have found a man who is more that I ever hoped for and yes, I
am ridiculously happy these days but truth be told, I live very
carefully most of the time. The age old thought habit driving the need
to be perfect is a tough one to overcome.
I am challenged this day to examine that position. Do I really
believe that no one is trustworthy? Where did that belief come from.
Hmmmm. Yes, there have been a few disappointments along the way. And
yes, a few people I thought were solid as the rock of Gibraltar had
feet of clay but in their humanity, weren’t their errors in judgment
right in line with who they were at the moment?
